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P3 U24 task 4

Job roles in advertising industry: Art Director Copywriter Web Designer Account executive Creative services & production Social media strategist  Strategic planners Media planner Media buyer Developer Data analyst Econometrician    User experience planner Copywriter-  The  copywriter  is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. ... meeting with account executives to discuss the client's requirements and core messages Social media strategist-  Designing  social media  strategies to achieve marketing targets. Managing, creating and publishing original, high quality content on  social  platforms. Administering all company  social media  accounts to ensure up-to-date content. Please follow this link in order to see this s...
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task 2 p2(u24)

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task 1: p1, m1(u20) and p1 (u24)

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Learning Objective: BOSS bottled: man of today with Chris Hemsworth. In terms of the choice of media, in this campaign for Hugo Boss aftershave, the video advert for boss bottled, there is an over voice with a deep masculine tone that it very confident. the over voice also uses inspirational sentences to motivate the audience to purchase the product. the video starts with the protagonist waking up and getting dressed whilst using the product the campaign is advertising, after this it shows the protagonist going through his daily life and how the product advertise in the campaign effect his day, with the advert being in an urban city. In the print advert, it has the company name in the top right corner and a medium shot of the protagonist, Chris Hemsworth, which is the same as the video advert, the background is of an urban city with the same slogan of the product in the bottom left and the protagonist wearing a smart suit. the hashtag is also the same as the one...
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